Tuesday, March 17, 2009

COS I love it


With bursts of yellow popping up everywhere as clusters of daffodils and branches of forsythia, it wasn’t surprising that my eye was drawn to this citrus-bright skirt in COS. The zingy colours and the textured silk make it such a standout piece and one that I want to celebrate spring in. Plus, it works this season’s block-colour trend perfectly. The elasticated waistband means I can twist the skirt around to wear the coloured panels as I like – I'm thinking the side lime patch would work well at the front for one look and at the back for another. I can’t think of a better buy to liven up my wintry blacks and greys. And, at £45, it’s a luxe buy that will take me gently from tights to bare legs.

I love COS (aka Collection of Style). I love the understated designs, the cut of the clothes, the fabrics (soft combed cotton, fine-gauge knits, silk, cashmere, leather...), the quality and the price (very good value for money given the aforementioned pluses). And I love the fact that because there's only three UK stores at present (at London's Regent Street, Westfield Shopping Centre and Covent Garden), it retains that exclusive factor... for now.

As H&M's upmarket sister store, COS launched last year with a brief to offer classics with a contemporary edge, focusing on fabric, fit and finish. Well, it does that in spades with simple, chic clothes that are well designed and well made. COS makes your wardrobe basics feel sophisticated and stylish; it offers contemporary classics at their best. Which, by my book, makes it a hidden gem for bargains on the high street.

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