Thursday, April 9, 2009

Je t'aime

The dreamy print and subtle shades of this H&M smock dress instantly won me over. Faintly reminiscent of Marimekko's cowslip design, it stood out among a sea of plain-coloured fabrics in the shop. But the real clincher was that it looked like it could be a dress by A.P.C. The chic Parisian label does the loveliest simple-yet-pretty smock dresses, and this little H&M number had that je ne sais quoi about it.

At £24.99, it's a fraction of what you'd pay for its French counterpart, but you still get all the details: the fabric-covered buttons, the pin-tucking, the hidden side pockets... plus, it's made of organic cotton.

I have to say, H&M does a good line in organic cotton. It's really soft and nice to wear, it washes well and has great longevity, too. I've been a supporter of its organic cotton range since it launched in 2007 and my favourite steely-grey leggings (not too Lycra-y, nice thickness to the cotton, comfy ribbed elasticated waistband, super-long length) from its first collection are still going strong. Not bad for £9.99. So, H&M, if you're reading this, please make some more!

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