Sunday, September 20, 2009

Matches 4 LFW designer tees

My bargainista logic goes slightly skewed when it comes to designer T-shirts, as I'm happy to pay over the odds of what a normal tee would cost - based on who designed it.

My theory is this: there's plenty of designers whose work I admire but can't afford, so a T-shirt of their design at least offers me a piece of their talent at high-street prices. And, while a tee isn't the most tailored or cutting-edge garment, it is versatile. Thrown under a jacket (this season's boyfriend or biker), it's cool, understated style - giving a nod to designer fashion without being a slave to it.

I'm loving Matches pop-up shop at London Fashion Week (in the courtyard of Somerset House). To celebrate the event's 25th anniversary, the London store has collaborated with the capital's hottest design talents (Erdem, Charles Anastase, Nathan Jenden, Preen, Louise Goldin, Julian Macdonald, Hannah Marshall, Sykes, Issa, Dominic Jones and Michael van der Ham) to create a range of T-shirts and bags - for £29 and £15 respectively.

I snapped up the tees with Charles Anastase's screen-printed swan (above) and Erdem's trompe l'oeil jewelled neckline (below). They're both designers I adore, so it's nice to have a small piece of those labels hanging in my wardrobe.

I know £29 isn't as cheap as chips for a T-shirt, but they are stylishly slouchy with cute rolled sleeves, all packaged up in the softest bamboo cotton. And how can you resist those original designs? See - and buy - the whole collection at Matches website now.


  1. I couldn't decide which one I loved, so I bought all of them from

  2. These t-shirts are amazing and the fit is fantastic. Particularly love the Erdem, perfect for day and night. Has the Hannha Marshall one sold out? Please do some more...

  3. These t-shirts are so lovely. My favourites are Sykes & Erdem. Mine arrived this morning from matches. They are doing bags too which are only £15, amazing! x



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