Friday, December 4, 2009

Sonia Rykiel pour H&M launches tomorrow

Don't forget, Sonia Rykiel pour H&M hits shops tomorrow!

Tuesday night saw the official launch of the collection. And where else to hold the catwalk show but Paris? At the Grand Palais, a star-studded gathering - including Jean Paul Gaultier, Kate Bosworth and Eva Herzigova - walked through an enchanted forest and a recreation of Saint Germain (the spiritual home of Sonia Rykiel), before being seated under a specially made Eiffel Tower to see a preview of the designer's lingerie and knitwear collections (the knitwear range hits stores in February).

Sonia Rykiel is the first guest designer to create an underwear collection for H&M and what better moment to unveil a lingerie line than just before Christmas? Especially one that comprises luxe pieces in silk, satin and velvet. Picture dusky pink bras, knickers and suspenders that ooze old Hollywood glamour, sexy black lace, Sonia's signature stripes... what's certain is you'll be seduced by the label's French elegance and Parisian style. As these H&M pictures show, this is Left Bank chic with a touch of ooh-la-la (look out for the bras with flower rosettes!).

Sonia Rykiel pour H&M lingerie is available in around 1,500 H&M stores and eight Sonia Rykiel boutiques worldwide. So you know where to go to start your Christmas shopping. Alternatively, get hinting quick!

1 comment:

  1. I love Sonia. I did a project based around her for my degree.
    Her designs are GORGEOUS!



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