Thursday, October 14, 2010

+J for Uniqlo


Last October, I blogged about a rather defining moment in the world of designer/high-street collaborations: Jil Sander stepping out of retirement to launch a capsule collection for Uniqlo (click here to read my blog post).

Her +J collection for the Japanese high-street chain, with its minimalist designs, impeccable tailoring and much sought-after coats, was a huge success. Not surprising really, as fans of the designer who once produced £700 white shirts could now snap up a whole wardrobe for the same price, with change.

The good news is +J for Uniqlo a/w 2010 is even bigger and better. Sure, the prices have gone up (last year's coats were £79.99/£89.99, this year they're £129.99/£149.99), but Sander has really excelled on quality this time around, with beautiful, luxurious fabrics and highly covetable designs more often seen on the catwalk.

The fact that she has been able to go back to some of her favourite Italian fabric mills shows. From fine merino-wool knits to heavy tailored wool separates, soft cashmere jumpers to raw wool felt coats, they're reassuringly expensive to touch - yet at affordable prices.

And, in keeping with this season's colour du jour, there's plenty of camel to see you through a/w in style. Plus, Sander's trademark white shirts (pictured above) return in their latest guise - think Egyptian cotton and pintucked/frilled placards for £39.99.


This year, I decided a jacket would be my investment +J purchase. And, while at £129.99, there's hardly, if any, difference in price between the jackets and coats, the piece I had to have was the black velvet jacket (above). It's tailored cut and slim lapels (with satin reverse) says sophisticated, sexy and stand-out. I'll be wearing it with jeans by day and party dresses by night. It's that special piece that turns the ordinary into extraordinary.

The +J collection is available at the following Uniqlo stores: 311 Oxford Street, London; Westfield London; Selfridges London (menswear only); Bluewater Kent, and online at www.uniqlo.com.

1 comment:

  1. I think I must be the only person unconvinced by +J so I should really check out the new collection and give it another chance. From the pic, that jacket looks lovely, I just hate how they don't steam the stock so it's hung up with crappy crease marks in it. Sure Jil would not want that! Ho hum, I'm too much of a fusspot I guess...

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