Care Bears have had turns as greeting cards, plushes and movie stars, even. Now, they're having a fashion moment as Uniqlo puts these cute characters from the 1980s onto T-shirts for its latest UT collection.
Following the Japanese store's UT collaborations with Cath Kidston and Antoni + Alison (with T-shirts featuring Barbie rumoured to follow), the Care Bear UT collection goes on sale tomorrow with 20 tees to choose from, all at just £7.99 a pop.
So, guilty pleasure or ironically cool? Who cares. I heart them.*
* I'll most likely wear my tee on the beach or in bed.