Wednesday, December 7, 2011
Design your own trainers with NIKEiD
Fancy designing your own trainers? Well, with NIKEiD you can. You can customise all manner of footwear from football boots to running shoes, as well as sports kit, too. And the good thing is, it doesn't actually cost that much more than an off-the-shelf pair of Nike trainers; customised shoe options start from £70.
Earlier this year, I decided to custom-build a pair of Nike running trainers (in the hope I might exercise more). You can mix and match colours to your heart's content, determining every component from midsole to base, overlay to lining, laces and, of course, the all-important swoosh.
Then, there's the tongue iD, where you can personalise your shoes with up to five characters. I thought of a few options such as fat/thin, fast/slow, fish/chips and gin/tonic. You can have the same word on both shoes, too, but I decided to go for full-on personalisation with my name.
I have to admit, the myriad choices for every detail was a little overwhelming, so much so I can't really take much credit for designing my own shoe. But that's the beauty of visiting a NIKEiD Studio, you have the expertise of Nike's design consultants at your disposal – as well as exclusive styles, materials and colours not available online.
I'd recommend trying NIKEiD online first however. (Call it prep for your studio visit.) It's easy to get started and you can even order your finished design without setting foot instore if you wish. Check out the Nike Dunks – I think that's what I'd design next. There may not be Liberty-print fabrics on offer, but I love the choices of denim twill and corduroy.
Know anyone else who would love to design their own shoes? Well, I think a NIKEiD session would make a jolly good Christmas present, don't you?