Friday, February 10, 2012

The power of print


Florals are big this season and the high street is blooming, literally. Zara especially has embraced this trend, offering a colourful bouquet of flower prints to dress you from head to toe (one of the many ways to wear florals, matchy-matchy being another, a mish-mashed clash being the third and so the list goes on).

These Zara trousers are my attempt at embracing florals. At £39.99, it's not too much of an investment to make into new territory. You see, I love print but I just don't know how to carry it off. However, right now is the best season to experiment because, really, anything goes.

The pyjama two-piece (a matching top and trousers) is the most sophisticated way to work flower power. These Zara ones come with an identical-print sheer blouse for £29.99. Look out for the navy wisteria-print set by Whistles, too (£85 for the top; £125 for the trousers) - it's guaranteed to repeat the popularity of last year's Carrie skirt.

If match-matchy isn't for you, head in the opposite direction: go for the clash. Mix and match patterns from ditsy blossoms to giant blooms and create a riot. If it looks like it doesn't go, then it works!

Or take baby steps like me, and make florals a signature print in your outfit. Black and white is a good base to establish your florals, but they'll flourish with this season's brights and pastels, too. Take it from me, spring/summer is blooming gorgeous! So, will you being working florals?

Here's my outfit lowdown:
Sonia Rykiel for H&M jacket
Gap T-shirt
Zara trousers
Sam Edelman brogues - these were an amazing bargain that I got for £45, reduced from £125, at the end of the Whistles sale back in July 2010. They were an even luckier buy as they're a size smaller than my usual shoe size but I tried them on and they fitted! It was fate. So the nougat of wisdom you should glean is this: if your size is sold out, try both the smaller and larger sizes - you could be pleasantly surprised.

For more fashion inspiration, check out this week's What ELLE Wears blog at


  1. I saw those floral print trousers at Zara the other evening, contemplating whether to buy it or not as I'm obsessed with all things florals.

    I would team it with a pair of white wedges/strappy heels, trouser hems folded to the ankle, loose white or grey tank vest top tucked in and a white boyfriend-blazer :P

    1. Kit, you would wear these so well (much better than me). Get them!

      susie x x x

  2. Lovely trousers! Zara did a similar print on chiffon dresses and blouses last season, which I liked, but I'm not a massive fan - yours look very comfortable. If I were feeling brave I'd pair them with floral brogues or DMs, a loose white tee and perhaps a floral head scarf - mismatched print perfection!

    Ship-Shape & Bristol Fashion

  3. Prints can be scary but you pull these gorgeous trousers off so well! Love your blog by the way, don't think I've ever commented before though, sorry! xx

    1. Hi Josie,

      Nice to hear from you - it's always great to hear feedback. But no worries about not commenting before. So pleased you love the blog and thanks for your lovely comments.

      Bargainista Fashionista x x x

  4. The print is beautiful, very Erdem. im a print gal through and through and i love to mix them up, would love to pop these with a larger printed floral blazer and stick some liberty ribbon in your shoes :)




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