Sunday, March 18, 2012

Erdem for Topshop's NEWGEN T-shirt

When Topshop's NEWGEN T-shirt collection launched in February, I was very excited. Twenty of London's hottest designers had each created a £30 tee for the high-street giant. Marking a decade of Topshop's support of young British talent, each and every one of them had benefited from the NEWGEN scheme, so this was an opportunity to return that support.

This Erdem lace-collared design was top of my wish list. It stood out from the rest with its delicate blue china print and the intricate lace. Oh Erdem Moralioglu, you make even the humblest T-shirt so much more refined!

He's also deconstructed the tee, removing the sleeves to leave wide, straight-cut armholes. Rather like a tank top, this contemporary twist adds contrast to the elegant neckline.

And it's this juxtaposition that makes it so easy to wear, complementing everything from casual jeans to smart pencil skirts. It's great for this season's print clash, too. In particular, it works well with Mary Katrantzou for Topshop's blue floral-print trousers (although after Marni for H&M I haven't got a spare £130!).

I think the Erdem tee is sold out, but with 20 NEWGEN T-shirts created, along with some sweatshirts, too, there are still plenty of designs available. Click here to shop.


  1. Aw i love it!!! You just need a little straw hat now, so sweet xxx

  2. T-shirts possessing printed effects on them portray a person's personality and attitude. Wearing T-shirt of a unique design is what makes a person stand out of the crowd.teesnow blog

  3. Might you want to create an impression? Then you will require a T-shirt: A T-shirt is a modest thought of clothing or a portable advert with its clothing to proclaim political, melodic or social connection for everyone to watch, similar to The Tennis Women's T-shirt with the statement on the court.shirt

  4. Since the crude, unadjusted separating changes from font to font, you'll need to choose which one is required for your particular t shirt structure.

  5. When one is on a firm budget they can have the kids cartoon t-shirts worn just by the birthday child and the corresponding essential colors given to the attendees. Babykledij 

  6. You can get creative with the design and Custom Iron On Patches have fun with it yourself. Designing promotional t shirts does not necessarily have to be done by your creative people.



Related Posts with Thumbnails